There are publicity stunts, and then there are publicity stunts. In honor of Dr. Who’s 50th Anniversary and designed to show off their new car audio gear, Massive Audio built a life-size Dalek by hand. CNET’s Amanda Kooser writes:
Massive Audio is advertising the “Massive Dalek” as the world’s loudest and largest Bluetooth speaker. It’s definitely effective geek-bait. I zeroed in on it with no problem, just following the flashing lights and unmistakable voice. This is the sort of stunt that makes the Consumer Electronics Show fun.
Amanda Kooser/CNET
The Dalek sports 40 speakers, a honking subwoofer, and Bluetooth connection that lets a user control it remotely, triggering it to threaten to exterminate the human species, or simply play a rocking tune at a very high volume. The team that built it hand-turned parts like the plunger arm on a lathe. The attention to detail is impressive.
To continue reading and check out a video of the Dalek shouting its catchphrase of “EXTERMINATE”, click here.
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