For the last several months, we’ve been working really hard on some big changes in the ways you’re able to add value to your listing through Listing Upgrades. We’re super excited about them and we’ve got a lot to share, so let’s dive right in.
Price Reduction for Bold
We understand that it can be a bit of a leap to pay $5.00 to Bold your listing if you’re opting for a $4.00 Basic listing. We’re going to fix that by cutting the price of Bold in half. That’s right, you can now Bold your listing for only $2.50!
Thumbnails
It’s true, a picture is worth a thousand words. You can now purchase a Thumbnail to show up next to your listing in the Marketplace for only $5.00!
Higher Value-Add for Featured
As a way to really jumpstart our users listings, we’ve traditionally given them Bold for FREE when they upgrade to Featured – a cost savings of $5.00. You may be thinking that since the cost of Bold has decreased, the value-add for Featured has also decreased but we’ve got some great news for you.
To make sure our users are still getting the best value possible for their listings, not only do you still get Bold for FREE when you upgrade to Featured but we’re also going to give you a Thumbnail! The price of Featured will remain unchanged at $20.00 but with the FREE addition of Bold and a Thumbnail, your cost savings is now $7.50!
Audiogon Boosts
This is the big one. You’ve been asking for more ways to gain exposure for your listings and we were listening. We’d like to introduce you to Audiogon Boosts.
What are Boosts?
Boosts provide you with the ability to buy impressions (more on that later) for your listing. Simply select “YES! Boost my listing.” when you’re creating a listing and we’ll take care of the rest. We’ve implemented intelligent selection algorithms to make sure that users are seeing the right listing at the right time. If a user is searching specifically for “turntables”, we’ll give priority to Boosted listings that are turntable listings. By factoring in relevance, we ensure that you’re getting the greatest bang for your buck!
What counts as an impression?
Each time a user loads a page in our Marketplace, we will show them several Boosted listings. Every time one of your Boosted listings is displayed on the page, that’ll count as one impression.
When do my Boosts expire?
That’s the best part – THEY DON’T! When you purchase Boost impressions, you own them forever and you can use them on as many listings as you’d like. Consider this example:
- You purchase 10,000 Boost impressions.
- You opt to Boost two of your listings.
- Each of those listings receive 2,500 impressions before they sell.
- You now have 5,000 Boost impressions left to use on other listings.
- SIMPLE AS THAT!
So don’t be afraid to load up on Boosts!
